Best Ways to Send the Press Release
By August Isley 2025
- Email:
- Targeted Email Lists: Create targeted email lists for each organization type (schools, businesses, churches, service clubs). Use personalized subject lines and tailor the message to each group. ShelteringTree.Earth has used this business - Email List US - in the past and you may wish to build your own lists from their database. about 30% of their lists so far have not been valid or interested contacts, so don't sign them up without testing their receptivity to your book first.
- Follow-Up: Send a follow-up email if you don't receive a response within a week. Be polite and emphasize the book's benefits for their organization.
- Social Media:
- Direct Messaging: Use social media platforms like LinkedIn, Facebook, and Twitter to directly message relevant groups, organizations, and influencers. Include a brief introduction and a link to the full press release.
- Posts & Tags: Share the press release on your social media profiles and tag relevant organizations, groups, and influencers. Encourage your followers to share the post.
- Online Press Release Distribution Services:
- Distribution Services: Use online press release distribution services like PRWeb, PR Newswire, or Business Wire to reach a broader audience. These services can help ensure your press release gets in front of the right people.
- Physical Mail:
- Mailing List: If you have access to mailing addresses, send physical copies of the press release to schools, businesses, churches, and service clubs. Include a cover letter and any relevant supplementary materials.
- Networking Events:
- Events & Conferences: Attend relevant events, conferences, and meetings where you can network with representatives from your target organizations. Bring printed copies of your press release and be ready to pitch your book in person.
By using a combination of these methods, the author can effectively reach her target audience and maximize the promotional impact of her press release.
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